Ready to Find Your Handmade Niche?
If our Finding Your Handmade Niche session got you thinking differently about what you make and who you make it for, we've created something to help you take the next step.
GET THE FREE WORKBOOKThe Handmade Niche Finder Workbook
Turn what you love into products people actually want to buy.
Grab Your Handmade Niche Finder Workbook
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We're Kim & Garrett.
We're the husband-and-wife team behind Kim & Garrett Make It.
We help makers understand their equipment, create better products, and turn their creativity into income.
But this whole thing didn't start because we bought a laser.
Our backgrounds looked pretty different before Kim & Garrett Make It.
Kim had been scrapbooking and crafting for almost 20 years. She taught scrapbooking, loved helping other people create, and always dreamed of owning a craft store.
Her professional career took a very different path. She spent years managing enterprise financial systems, learning about business processes, organization, finances, and how complicated systems work behind the scenes.
Garrett's original dream was to become a stuntman.
When that didn't exactly scream “stable career,” he considered becoming an art teacher. He earned a degree in graphic design and has been using Adobe software since 1994.
After the third kid came along, he realized graphic designers weren't exactly getting rich, so he went back to college for programming and eventually built a career in systems engineering.
When we eventually discovered laser crafting, all of those seemingly unrelated pieces started coming together.
Crafting. Graphic design. Technology. Systems. Teaching. Problem solving. Business.
And that's a big part of what we want you to uncover for your business.
Your best niche may already be hiding in plain sight.
We believe a strong handmade niche lives where four things intersect.
What You Love
Your hobbies, interests, passions, communities, and the things you genuinely enjoy talking about.
What You Know
Your career, life experience, education, insider knowledge, and skills you've picked up along the way.
What You Can Make
Your equipment, creative abilities, production skills, and the products you're capable of creating.
What People Will Buy
A reachable customer who is already spending money around an interest, need, lifestyle, or community.
Don't confuse the customer with the thing you make.
Now let's actually figure yours out.
The workbook takes the concepts from our Crafting for Profit Camp session and turns them into a step-by-step plan you can work through at your own pace.
Discover Your Worlds
Identify hobbies, careers, communities, interests, and life experiences that could lead to a niche.
Find Your Insider Advantage
Uncover what you already understand about a customer that an outsider probably doesn't.
Brainstorm Product Opportunities
Go beyond one random product and develop ideas for a focused collection serving the same customer.
Follow the Money
Look at what your potential customer already buys, collects, celebrates, personalizes, and spends money on.
Use the Niche Scorecard
Compare three potential niches based on interest, opportunity, profitability, reachability, and more.
Create Your 30-Day Test
Build a small collection, put it in front of real customers, listen to the response, and decide what happens next.
Your next great product may not start with: “What should I make?”
It may start with: “What world do I already belong to?”
Work through the exercises and start looking for the intersection between what you love, what you know, what you can make, and what people are already willing to buy.
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